Effective Marketing

How are you going to sell what you grow?

A guide to marketing systems for promoting local food. Also covers local and state regulations, pricing, liability, branding and labeling, and use of the Internet. Profiles Minnesota farmers, but of use in other parts of the U.S.

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AgMRC is an electronic, national resource for U.S. agricultural producers interested in value-added marketing. for producers interested in value-added agriculture. Topics covered include commodities, market and industry trends, marketing outlets,market research, and other recommended resources.

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Market resources for organic food and fiber products, including organic prices, sales data, market trends, and other market data, organic trade associations, directories, and other organic marketing publications and resources, with contact information for ordering them.

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The number of farmers’ markets has increased dramatically in the U.S. during the past two decades. This publication is a resource for those who want to organize a farmers' market, to improve an existing market, or to increase their sales.

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This publication on direct marketing alternatives - with emphasis on niche, specialty and value-added crops - features many farm case studies, as well as information on enterprise budgets and promotion/publicity. A new section discusses implications of Internet marketing and e-commerce for agriculture.

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